Westfield Days
Client: Westfield Mall of The Netherlands | Agency: XSAGA | 2024 | Role: concept & art direction
QUEST:
Design and produce Westfield Days 2024, where the latest trends in fashion, beauty, and lifestyle are brought to life in an accessible way, while simultaneously attracting new Westfield Club Members.
For three days, Westfield Mall of the Netherlands transformed into the vibrant hub of fashion, beauty, and lifestyle during Westfield Days 2024. With a focus on greater interaction with the audience, visitors truly felt at home in the world of Westfield.
IDEA:
The result was an inspiring brand experience that transformed Central Plaza into a vibrant sea of Westfield-red, bringing the latest trends to life.
Whether seasoned fashionistas or curious newcomers, there was something to experience for everyone. At the Lifestyle & Beauty LAB, visitors discovered their perfect look, leaving feeling radiant, confident, and brimming with fresh inspiration in no-time.
Visitors also got the chance to join an exclusive masterclass by the Female Initiative, featuring Anna Nooshin and Yeliz Çiçek, hosted by Ashlee Janelle. After that, there was an open casting call to find the next top Content Creator in the Netherlands.
At the W-store, luck was definitely in the air! Visitors could grab stylish ‘snacks’ from the snack wall, or grab incredible big prizes all weekend long. For a more relaxed moment, the W-café offered a cozy spot to enjoy delicious drinks in a vibrant setting.
