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About Sofie

I'm an ideation junkie based in Amsterdam, passionate about delving into the depths of (𝐃𝖎𝔤𝖎𝖙𝖆𝔩) 𝐂𝔲𝔩𝖙𝔲𝖗𝖊, 𝐈𝔪𝖆𝔤𝖎𝔫𝖊𝖊𝖗𝖎𝔫𝔤 and 𝐄𝔵𝖙𝖊𝔫𝔡𝖊𝔡 𝓡𝖊𝖆𝖙𝖎𝖙𝖎𝖊𝔰 to create meaningful brand experiences. I've worked for clients like Bol.com, Pathé and Westfield.
As an alumna of the HKU University of the Arts Utrecht,
I bring a philosophical and strategic perspective.
I’m socially strong, open-minded, and a analytical individual with a can-do attitude.
I enjoy exploring innovative methods to create experiences that spark wonder – activations that not only stimulate senses but also touch the heart.
Experience
WINK
2025 - now
Art Director
XSAGA
2024 - 2025
Creative
Focus on concepting, art direction & creative production.
DEPT®
2021 - 2023
Jr. Creative
Creative Intern
Focus on creative technologies.
NXT MUSEUM
2020 - 2021
Location manager
Tourgide
Education
Volunteering

HKU
2019 - 2023
Arts & Economics (Event / Media)
Minor Live Communication
INHOLLAND HAARLEM
2016 - 2019
Bachelor Tourism Management, English class
DUTCH DIGITAL DESIGN
2024 - now
Board member of the Dutch Digital Design foundation.
Focussing on producing events & moderating.
JONG IDEA
2020 - now
Ambassador / Advisory board member of the Independent Dutch Event Association
Languages
DUTCH
Native
CLUB SHELTER AMSTERDAM
2017 - 2018
Community Manager of the 'Shelter Family'
ENGLISH
MOCO MUSEUM
2018 - 2020
Host
Professional working proficiency
FRENCH
Advanced
NT2
2010 - 2015
Tutor ‘Dutch As Second Language’
Supporting (former) asylum seekers and internationals in their integration process.
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