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About Sofie

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I'm an ideation junkie based in Amsterdam, passionate about delving into the depths of (𝐃𝖎𝔤𝖎𝖙𝖆𝔩) 𝐂𝔲𝔩𝖙𝔲𝖗𝖊, 𝐈𝔪𝖆𝔤𝖎𝔫𝖊𝖊𝖗𝖎𝔫𝔤 and 𝐄𝔵𝖙𝖊𝔫𝔡𝖊𝔡 𝓡𝖊𝖆𝖙𝖎𝖙𝖎𝖊𝔰 to create meaningful brand experiences. I've worked for clients like Bol.com, Pathé and Westfield. 

As an alumna of the HKU University of the Arts Utrecht,
I bring a philosophical and strategic perspective.
I’m socially strong, open-minded, and a analytical individual with a can-do attitude.

I enjoy exploring innovative methods to create experiences that spark wonder – activations that not only stimulate senses but also touch the heart.​

Experience

WINK
2025 - now 

Art Director

XSAGA
2024 - 2025 

Creative

Focus on concepting, art direction & creative production. 

DEPT®
2021 - 2023

Jr. Creative

Creative Intern

Focus on creative technologies.

NXT MUSEUM
2020 - 2021

Location manager

Tourgide

Education

Volunteering

HKU
2019 - 2023 

Arts & Economics (Event / Media)
Minor Live Communication

INHOLLAND HAARLEM
2016 - 2019

Bachelor Tourism Management, English class

DUTCH DIGITAL DESIGN
2024 - now

Board member of the Dutch Digital Design foundation.

Focussing on producing events & moderating.

JONG IDEA
2020 - now

Ambassador / Advisory board member of the Independent Dutch Event Association

Languages

DUTCH

Native

CLUB SHELTER AMSTERDAM
2017 - 2018

Community Manager of the 'Shelter Family'

ENGLISH

MOCO MUSEUM
2018 - 2020

Host

Professional working proficiency

FRENCH

Advanced

NT2
2010 - 2015

Tutor ‘Dutch As Second Language’

Supporting (former) asylum seekers and internationals in their integration process.

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